Selling a product solely on its features isn’t going to make an emotional connection with anyone. For a brand to truly connect with consumers, it needs to sell a feeling.

4 min read

New consumer attitudes and clever branding have fueled a rapid rise for craft beer brands. But it’s not all good new. Is their bubble starting to burst, or will the giants of the beer world be unable to shake off the mistrust felt by a new generation of craft drinkers?

5 min read

From luxury brands to digital platforms, consumers are consistently requiring increasing levels of personalisation from their products. Brands that tap into this growing trend are, therefore, well-placed to capture interest and loyalty from today’s shoppers.

4 min read

Luxury, is not a simple position to secure when it comes to truly owning luxury it’s really down to four key elements that determine the true connection with their audience.

4 min read

Kick back with a plate of kale, the eat clean, live lean movement is here to stay, and the opportunities could not be better for wellness brands to lead consumers in their full-body shift towards preventative care in the coming years.

4 min read

In an ever-changing digital landscape where Generation Z is owning the online space, setting guidelines and demanding involvement, brands are challenged to move beyond ‘one size fits all’ campaigns and deliver more personalised experiences powered by new and exciting technologies. Here we take a close look at some digital innovation trends that will shape the brands of the future.

7 min read

The growth of adblocking software has the potential to be a commercial nightmare. However, could it be a blessing in disguise, forcing online advertisers to up their game and deliver high quality, targeting messages?

4 min read

Some of you may have heard the news that recently Snapchat, the popular self-destructing social network, has set it’s cross-hairs on duplicating Facebook’s advertising methods in a bid to replicate it’s meteoric rise, aiming to become the social media for brands and advertisers.

3 min read